Home is where the heart is. And when you’re selling your home, you should put your heart into the marketing of it.
Building an emotional connection with words can be the turning point for a buyer – lead them through your door with evocative language and sell your house fast.
Never trust an estate agent
Estate agents write hundreds of property descriptions, and to them, it’s just another house. They’ll pack it full of dull, flat cliches or use industry-speak that nobody can empathise with.
‘Two reception rooms comprising of a spacious dining room and dual-aspect lounge’, sound familiar? Probably.
No jargon
If you’ve heard it all before, so has every potential buyer. Make your house stand out with a warm, nostalgic tone that paints a picture of the home life you’ve had there.
Go through what you’ve written with a fine toothcomb. If you see any words you wouldn’t usually use in a sentence, delete them and replace with something more friendly. And don’t mention radiators.
Start snappy
You get a bit more leeway with print – someone’s already picked up your leaflet or brochure and invested some time in reading it. But online? You’ve got seconds. So make them count, and kick off with a sharp, snappy headline.
‘Is this the best-looking house on the market?’ will get you noticed more than ‘Well-maintained four-bed family home’.
Take a tour
Lists of rooms and their dimensions are boring and unhelpful. Buyers can see what a room looks like from the photograph and check the floor plan for layout. Instead, treat your description like a tour of your home.
Open the door, be delighted by the party-perfect kitchen and step out into the sunny garden. Include quotes about life in your home from the owners (that’s you) to add a human touch.
Think of the flow
Speaking of flow, room dimensions have got no place in a descriptive tour of your home. Taken out of context they’re very hard to understand, so leave them where they belong in the floorplan. They’ll ruin the flow of your writing, and the pace of your ‘tour’.
Keep it short
Don’t waffle on. Adjectives that make your home seem warm and cosy (like, warm and cosy) are fine but avoid the temptation to pile it on.
‘The cosy, inviting lounge’s beautiful, big bay window makes the room sunny, warm and bright’ is a bit of a mouthful. ‘Cosy and inviting, the lounge’s big bay window floods the room with warm light’ is better.
When to use an expert
You don’t need to employ a copywriter to describe your home. Write from your heart, make it short and sweet and you’ll soon have buyers queuing up outside.
And for the rest? Call us. We’ll arrange a professional photographer, sort out all the legal admin and sell your house for cash in as little as a week. Job done.
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